Start with the access instructions
Check the provider's current instructions before writing the message. Record who is eligible, any access code they need, where to start and whom to contact if that first step fails. Keep policy limits and eligibility beside the explanation.
Plan one message
Give the message an owner and a date. Choose a channel employees can use, including people who do not use a work inbox. Decide when the instructions will next be checked. A change of provider or access details needs a new message.
A worked example
| Field | Example value |
|---|---|
| Benefit | Existing health cash plan |
| Who can use it | Employees confirmed as members of the scheme |
| First step | Replace with the provider's current claims instructions |
| Message | Where to find the claims instructions for your cash plan |
| Channel | Staff notice and the usual employee message channel |
| Owner | Benefits administrator |
| Send date | Enter the agreed date |
| Next review date | Enter the next date for checking the instructions |
| How we will check the instructions | Ask colleagues to find the instructions using a fictional question; record any access problem |
Check what happened
Record whether people received the message and whether the access instructions worked. Email opens alone do not tell you whether someone could use the benefit. Do not ask employees to disclose medical details to demonstrate that the communication worked.
Use the sheet with your own arrangements
Start with one benefit, complete the fields and test the instructions. Keep the confirmed policy and provider guidance alongside the plan.
Build the year plan
Choose the benefits you offer and the moments in the year when employees need to hear about them. The plan gives a first-draft prompt for each message, with the owner and channel you enter.
Benefits communication year plan
| Moment | Benefit | What to say | Owner | Channel |
|---|
Before each message goes out
- Check the provider's current instructions before writing the message. Keep policy limits and eligibility beside the explanation.
- A change of provider or access details needs a new message.
- Record whether people received the message and whether the access instructions worked. Email opens alone do not tell you whether someone could use the benefit.
- Do not ask employees to disclose medical details to demonstrate that the communication worked.
- The prompts are general. They do not describe any particular policy, and they are not advice on what cover to hold.
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