Employers with comparable benefits may operate in areas with very different population wellbeing contexts. In some areas around one adult in ten reported high anxiety in 2022/23; in others it was closer to one in three. A uniform offer may be experienced differently across those local contexts, though that is something each employer would need to test with its own workforce evidence rather than infer from area figures.
Benefits provision is commonly chosen by sector, headcount and budget, and measured by usage where it is measured at all. Published area data is one more input worth looking at: understand the local context around your people, then decide what provision and signposting to test against your own evidence.
That is the order we work in. Measure first, then match the support to what the measurement shows.