Why it matters
Benefits get bought once a year, but people need them the other 51 weeks. A policy launched at renewal and then left alone quietly fades from memory, so when someone finally needs cover they have forgotten it exists or do not know how to use it.
A steady drumbeat of prompts is what turns cover people forgot they had into cover they actually use. Aligning those prompts to awareness days gives each one a natural reason to land, so the message feels timely rather than like another internal email.
See it in the platform
The wellbeing calendar is one part of the employee-facing platform, included with the broking at no extra cost.